TomTom Storms Jos With ‘Breathe For It’ Summit 2.0 Features Jesse Jags

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Encourages younger creatives to ‘breathe’ for his or her passions, reiterates dedication to the expansion of the Nigerian music business

Jos, Nigeria, Might, 2023 – As a part of the its social mission to find, nurture and showcase younger creatives, TomTom, the main menthol sweet model from Cadbury Nigeria Plc (a subsidiary of Mondelēz Worldwide), lately concluded the second version of its flagship gathering of music business specialists and younger creatives – “Breathe For It” Summit. 

The “Breathe For It” Summit 2.0, second within the collection and first of the deliberate ones for this 12 months, passed off in Jos, Plateau State, in recognition of the evolving music tradition in that a part of the nation. It was themed “Bars and Beats: Rap and Afrobeat” and was attended by tons of of younger creatives from Plateau and neighbouring states.

Participants at the Breathe For It Summit at Jos.
Individuals on the Breathe For It Summit at Jos.

Panellists on the Jos summit included Jesse Jagz, songwriter, and rapper; Akinyemi Ayinoluwa, leisure lawyer; Rosemary Ofoegbu, leisure enterprise guide; Fiammari Zoaka, expertise and occasions supervisor; and Tamunosaki Romeo, music enterprise govt. The panellists mentioned areas across the theme of the summit and the leisure business, reminiscent of music writing, music promotion, efficiency and collaboration, copyrights and the authorized facet of music enterprise, artiste administration, and music occasion administration. In addition they supplied related insights – challenges and alternatives – on the dynamics of the Nigerian music enterprise market, and answered questions from the attendees on particular areas of non-public curiosity.

Panelist for Tomtom Summit: (L-R)Panel Moderator, Samuel Akinnuga; Songwriter and Rapper, Jesse Jagz; Music Business Executive, Tamunosaki Romeo; Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe; Entertainment Lawyer, Akinyemi Ayinoluwa; Entertainment Lawyer, Public Speaker and Entertainment Business Consultant, Rosemary Ofoegbu; Talent and Events Manager, Fiammari Zoaka; at the Breathe For It Summit, held in Jos recentl
(L-R)Panel Moderator, Samuel Akinnuga; Songwriter and Rapper, Jesse Jagz; Music Enterprise Government, Tamunosaki Romeo; Model Supervisor (Gum & Sweet) Cadbury West Africa, Joan Odafe; Leisure Lawyer, Akinyemi Ayinoluwa; Leisure Lawyer, Public Speaker and Leisure Enterprise Advisor, Rosemary Ofoegbu; Expertise and Occasions Supervisor, Fiammari Zoaka; on the Breathe For It Summit, held in Jos recentl
Big Brother Titans former housemate, Blaqboi, at the Breathe For It Summit in Jos.
Large Brother Titans former housemate, Blaqboi, on the Breathe For It Summit in Jos.

Model Supervisor (Gum & Sweet), Cadbury West Africa, Joan Odafe, who was current on the summit, stated:

The Nigerian music business is at the moment one of the crucial thriving leisure sectors globally, with a variety of proficient younger creatives on the lookout for alternatives to begin or develop their careers. By way of the summit, we will fulfil our social mission to nurture younger creatives within the Nigerian music business and supply a platform that helps their profession progress. The theme “Bars and Beats: Rap and Afro Beats” was fastidiously chosen to recognise the large strides of Nigerian Rap and Afrobeats artistes around the globe.

Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe, addressing the attendees
Model Supervisor (Gum & Sweet) Cadbury West Africa, Joan Odafe, addressing the attendees

A serious spotlight of the occasion was the freestyle rap battle and singing competitors from which winners have been rewarded with presents courtesy of TomTom. Nigerian ace rapper, file producer and songwriter, Jesse Jagz, counseled TomTom’s choice to host the occasion in Jos. In his phrases:

Jos is a metropolis stuffed with potential superstars and expertise. The work TomTom is doing to convey these abilities nearer to the data that can elevate their journey is laudable. It not solely recognises musical expertise, but in addition opens the doorways to a world of collaboration and partnerships for these creatives.

Leisure lawyer, Akinyemi Ayinoluwa, reiterated the significance of a powerful model identification for upcoming artistes.

The 2 most important property for a recording artiste or musical inventive are the music you create and your identification. It is very important always work on these two property and make the most of alternatives that enable your property shine by way of. This, in time, will draw your viewers’s consideration to your craft and provides room for folks to put money into you. 

The “Breathe For It” Summit is a part of TomTom’s efforts to nurture youth creativity throughout the nation, in recognition of Nigeria’s music export and a dedication to serving to the youth thrive of their recognized passion-points. The summit is an integral part of TomTom’s bigger “Breathe for It” marketing campaign, which was launched in 2021 to assist younger creatives construct capability in a key ardour space – music. 

 (L-R)Panel Moderator, Samuel Akinnuga; Entertainment Lawyer, Akinyemi Ayinoluwa; Music Business Executive, Tamunosaki Romeo; Public Speaker and Entertainment Business Consultant, Rosemary Ofoegbu; Brand Manager (Gum & Candy) Cadbury West Africa, Joan Odafe; ;Songwriter and Rapper, Jesse Jagz; Talent and Events Manager, Fiammari Zoaka; at the Breathe For It Summit, held in Jos recently.
(L-R)Panel Moderator, Samuel Akinnuga; Leisure Lawyer, Akinyemi Ayinoluwa; Music Enterprise Government, Tamunosaki Romeo; Public Speaker and Leisure Enterprise Advisor, Rosemary Ofoegbu; Model Supervisor (Gum & Sweet) Cadbury West Africa, Joan Odafe; ;Songwriter and Rapper, Jesse Jagz; Expertise and Occasions Supervisor, Fiammari Zoaka; on the Breathe For It Summit, held in Jos lately.

About Mondelēz Worldwide (Cadbury Nigeria Plc.)

Mondelēz Worldwide helps folks to snack proper in over 150 nations the world over. With world web revenues of roughly $28.7 billion in 2021, it is likely one of the world’s largest snack firms. In addition they make and promote gum & candies in addition to numerous dairy & groceries and powdered beverage items in choose markets. It operates in over 80 nations and is current in West Africa (Nigeria and Ghana) as Cadbury Nigeria Plc. Makers of TomTom (Basic Menthol & Freshlime), Cadbury candies (Buttermint, Espresso & Caramel), Bournvita, Sizzling Chocolate 3in1 and Bournvita Biscuits.

About ‘Breathe For It’ Summit

The “Breathe For It” Summit is an annual gathering of music enterprise professionals and younger creatives, courtesy of TomTom, Nigeria’s main menthol sweet model. It is likely one of the initiatives of the model’s social mission to nurture younger music creatives and lovers within the music business with the data to thrive of their music profession pursuits. The summit affords insights into the most recent traits, finest practices, and rising applied sciences across the music business. 

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